Getting your business in front of local families at the exact moment they’re planning their summer is one of the smartest marketing moves you can make—and that’s exactly what a Camp Guide delivers.
The 2026 Tacoma Summer Camp Guide is live! CLICK HERE to view it!
Parents actively search for camps, activities, and ways to keep their kids engaged all summer long. By promoting your business in the Camp Guide, you’re not interrupting their scroll—you’re meeting them with a solution they’re already looking for. That means higher visibility, stronger engagement, and better results.
Even if you don’t run a traditional “camp,” families are still looking for local resources—classes, events, services, and experiences. The Camp Guide positions your business as part of their summer plans, builds trust through community exposure, and keeps you top-of-mind during one of the busiest seasons for family decision-making.
Simply put: it’s targeted, timely, and built to connect you with thousands of local families ready to say “yes” to summer.
🌞 2026 Summer Camp Guide Marketing Packages
Reach thousands of local families actively planning their child’s summer.
🥉 Basic Guide Listing
$299
Perfect for camps that want to be found by local families searching for summer options.
Get your camp listed where parents look first when planning summer fun. This package gives your business essential visibility inside the 2026 Summer Camp Guide, plus light promotion to help families discover you.
Includes:
- Listing in the 2026 Summer Camp Guide Directory
- 1-month website display ad
- 2 social media posts highlighting your camp
Best for: New camps, smaller programs, or businesses wanting a simple, affordable way to be included in the guide.
🥈 Featured Camp Spotlight
$699
Ideal for camps ready to stand out and drive more clicks and inquiries.
This enhanced package puts your camp front-and-center with a featured article and expanded promotion. Families don’t just see your listing — they learn why your camp is a great fit.
Includes everything in the Basic Listing, plus:
- Featured Camp Article on the Macaroni KID website with direct links to your listing
- Priority placement in the Summer Camp Guide
- 2 months of display advertising
- 4 social media posts (including carousel or reel when available)
Best for: Camps that want stronger visibility, storytelling, and more engagement during peak registration months.
🥇 Premier Camp Partner
$1,499
Designed for camps that want maximum exposure and enrollment impact.
This all-inclusive package delivers your message across every major Macaroni KID channel — including a dedicated email sent exclusively to local families.
Includes everything in the Featured Camp Spotlight, plus:
- Dedicated email blast sent to our full subscriber list
- Extended display ads (3–4 months)
- Premium “Top Pick” placement within the Summer Camp Guide
- 6+ social media posts with expanded reach
- Newsletter highlights during peak summer planning season
Best for: Camps looking to fill spots quickly and stay top-of-mind with families all season long.
✨ Optional Add-Ons
Enhance any package with these upgrades:
- Additional social media posts – $75 each
- Extra featured article – $250
- Newsletter feature – $200
- Display ad extension – $150/month
- Premium guide badge or callout – $99
📣 Why Summer Camps Love the Macaroni KID Guide
- Reaches thousands of local families actively planning summer
- Trusted parenting resource parents return to year after year
- Multi-channel exposure: website, guides, social media, and email
- Local, targeted audience — no wasted impressions
👉 Early Bird pricing ends JANUARY 20, but you can get into the camp guide ANYTIME!
After that date, standard pricing applies.
Interested in being included or want help choosing the best package for your camp? Fill out this fast form or https://bit.ly/2026earlybird to secure your camp insertion as spaces will fill up quickly!
Or, simply reply to this newsletter or reach out directly to AnnmarieM@MacaroniKID.com — I’d love to help you get your camp in front of local families this summer!
🌟 2026 Summer Camp Guide – À La Carte Advertising Menu
Customize your marketing! Pick only the options you want to get in front of local families instead of the traditional packages.
| Service | Description | Price |
|---|---|---|
| Featured Article / Spotlight | An engaging, SEO-friendly article about your camp with direct links to your listing, shared on the website and newsletter. | $250 |
| Social Media Post | Single post on Macaroni KID social channels (Facebook/Instagram), highlighting your camp. | $75 per post |
| Social Media Carousel / Reel | Enhanced social post (carousel or video reel) to increase engagement. | $150 |
| Dedicated Email Blast | One full email sent to our subscriber list exclusively promoting your camp. | $499 |
| Guide Listing | Inclusion in the Summer Camp Guide with logo, description, and contact info. | NA |
| Directory Listing | Stand-alone business directory listing with logo, description, and contact info. | $149 |
| Website Display Ad | 1-month sidebar or homepage ad linking to your website or guide listing. | $150 |
| Extended Display Ads | Additional months for banner/sidebar ads. | $125 per month |
| Premium Guide Placement | “Top Pick” badge or highlighted placement in the Summer Camp Guide. | NA |
| Newsletter Feature / Highlight | Paragraph + image included in one or more newsletters to promote your camp. | $200 |
📌 Notes:
- All content must be submitted by the deadlines for inclusion in weekly volumes.
- Multiple selections are allowed — combine services to create your own personalized campaign.
- Premier options (dedicated email, featured article, Top Pick) help maximize clicks and registrations.
- Early Bird pricing may apply for à la carte items if booked before January 20, 2026.
🗓 2026 Summer Camp Guide – Advertiser Timeline
Guide runs weekly from February 15 through the end of July 2026
⏰ Key Dates & Deadlines
Early Bird Pricing
Now – January 20, 2026
- Lock in discounted pricing
- Best placement opportunities
- First priority for premium features
Regular Pricing Window
January 21 –July 31
- Standard pricing applies
- Limited availability for Volume 1
Content Submission Deadline (Volume 1)
January 30, 2026
- Logos
- Images
- Ad copy
- Articles
- Links and contact details
Content received after this date may roll into a later volume.
📘 Guide Publication Schedule
Volume 1
Published February 15, 2026
- Guide goes live online
- Promoted via newsletter and social media
Volume 2
Published February 22, 2026
Weekly Volumes Thereafter
Published weekly through the end of July 2026
- Updated listings and features
- Continued promotion to families all summer
📅 Ongoing Weekly Deadlines
- New or updated content is due by the Friday before publication
- Advertisers may join at any time through July (subject to availability)
- Appearing in multiple volumes increases visibility and engagement
📣 Promotion & Visibility
- Guide promoted weekly to local families
- Social media highlights rotate throughout the season
- Featured articles, display ads, and email promotions run according to selected options
✅ Helpful Notes for Advertisers
- Earlier participation = longer exposure
- Premium placements and dedicated emails are limited
- All advertising is digital and mobile-friendly
- Packages and à la carte options available
👉 Want to Get Started?
Secure your spot early to maximize visibility during peak summer planning.
Interested in being included or want help choosing the best package for your camp? Fill out this quick form at https://forms.gle/TiCk2qw88CNxbnPh9 to secure your spot, as spaces will fill up quickly!
Or, reply to this email/newsletter or reach out directly to AnnmarieM@MacaroniKID.com — I’d love to help you get your camp in front of local families this summer!
You’re welcome to join the camp guide at any time, but please note that the full run dates are February 15–August 15 each year, and pricing is not prorated for late entry. We focus heavily on promoting the guide during our busiest planning months—January through April—when families are actively searching and registering. The earlier you join, the more visibility and value you’ll receive. Even if your camp sells out quickly, staying featured helps build brand recognition for next year.
Annmarie Mitchell
Publisher, Macaroni KID
